Guest blogging is great, but why? It’s not a secret, that one of the important requirements for successful blog is that is updated on regular basis, usually every day. Guest blogging makes the point that it’s something that is really a win win win situation. What Guest Blogging does is simple: It helps everyone, the main blogger gets some break, the guest blogger gets some additional exposure, and the visitors get their fill of content. So how about when you next time need a short break, have an emergancy, or going out of town…why not try to find a guest blogger to take your spot and keep your readers happy?
The visitor wins
Simply of the fact, they get to find out about different topics of the blog taken from a different angle.
The blog owner wins
The blog owner get to take a break, but still keep the blog ticking and get a fresh content with different perspective on their blog topics.
The guest bloggers wins
Guest blogging gains extra exposure to them to a new readership and if you linkback to your blog…this can directly draw traffic back to your own blog as a result. I would like to open this a little more for you and list some key benefits of becoming a guest blogger:
Trying to gain online exposure can be sometimes really an challenging experience. Trying to submit some articles to some major blogs that have huge readers base is not really always the best way to gain this exposure. Such major blogs wont accept you directly as one of their authors or have the necessary time to check the quality of your articles…you could get lucky, but they get dozens of submissions a day, and can only link to a few. In that case such major blogs schould not be your first preference as start point, idealy you look for blogs that doesnt have this huge readers base but have the acceptable number of visitors and their topics are relevant to your interest / experience / knowladge.
If you’re a good writer, you could get the chance to write a guest articles for a more popular blog. Here are some reasons you should make guest blogging one of the main parts of your overall online exposure strategies:
Helping out the blog owner:
By giving a little break the blog owner from writing, you are helping a lot and that’s one of the best ways to improve your standing in the blogging world. Use the chance (if given) to help another blogger if you can possibly spare the time…OK, but why at all? Because you’re building a blogging relationship, one that could pay off in the long run, plus you are forming other relations that could help for other connections… this is the main overall long term strategy.
Increase your own site traffic:
When you write a guest article for another blog owner, with a link back to your blog, this will almost certainly increase traffic to your website/blog, at least for some specific timeframe. This traffic may depend on how much traffic the other blog gets…any traffic counts when your blog is not getting much at all. From the other side, direct benefit of increased traffic for a some specific period of time you are also exposing your name to a new audience…this helps you to brand your blog and yourself on the bloggers map.
Dont beg for advertising:
Most visitors coming to your blog are probably the wrong audience…they will forget about you very fast and probably never return to your site again. With a guest post, people get to read your writing in depth and they can better see what amazing stuff you can offer them. You can buy some banner ad spots on another blog…you can beg for link exchange, but all those methods of advertising cant be compared to a guest post. Why? Well, an ad on another blog might contain a few words and a link … but many people will ignore it simply knowing the fact…this is an ad, and it doesn’t really highlight the best points your brand / service or name. Not to forget that such advertising methods costs money.
