- instagram # functions
Hashtags are an often-overlooked way to monitor and measure the growth of your community over time. Similar to their use on Twitter and Google+, hashtags help aggregate photos of a subject based on the words used in the hashtag. Here is an example – #Fashion.
It’s important to look at the number of photos being uploaded about your brand to measure its growth over time, as well as your audience’s impression of your business.
Visit the Explore tab on Instagram and search the name of your business. From here you can see how many photos the Instagram community has uploaded about your brand. View individual photos for opportunities to leave comments and feedback.
By occasionally liking and commenting on photos about your business, you can gain followers from users already sharing photos of your products, services and more.
Hashtags are also helpful when you host giveaways, sweepstakes and promotions on Instagram to organize your entries and calculate the success of your promotion.
Lastly, continue to use tools like Nitrogram to monitor the number of photos about your business on a weekly, monthly or yearly basis to help determine the growth of your community on Instagram over time.